What We Will Do
- Implement activities with partners to increase farmer adoption and consumer acceptance of novel products and technologies from agritech biotechnology (including precision fermentation)
- Identify and work with partners to develop and implement outreach activities which increase knowledge on the applications of agritech and biotech, including future foods.
- Develop "Trust Champions" (individuals and organizations) in emerging markets to increase understanding of the role of novel agri-food technologies and their food products, leading to adoption and acceptance by consumers
Key Deliverables
Through Improved sharing of knowledge and technology to key organizations and persons, we will deliver- Increased adoption of agritech and biotech products by farmers to increase productivity
- Increased understanding and acceptance of novel food by consumers to improve food security and availability
- Increased consumer demand for the increased production by farmers
Target Geographies and Markets
- The ASEAN region: Singapore, Philippines, Indonesia, Mekong countries
- Other Southeast Asia region: Timor Leste
- Rest of Asia